THE ACTIVATION MODEL
The Activation Model uses knowledge gleaned from many different disciplines combined with over 25 years experience in activating global brand communications, sustainability and CSR programmes through a rigorous creative process.
It is a tried and tested approach to understanding, developing and solving complex problems through activating shared intelligence and imagination. It uses systems thinking, the creative process, cognitive and behavioural sciences combined with the best rapid prototyping ideation tools, and communications to drive positive and purpose-led impact.
Developed by WeActivate founder Jenny Andersson, it is the cumulative result of many years working with global brands, but also of her own informal doctorate conducted over the past 3 years with evolutionary organisations and entrepreneurial startups. It gratefully uses knowledge available in commons of the work of many other experts in the fields of future-fit organisational design who have freely and openly shared their knowledge and methods. These include such future-focused organisations as The Presencing Institute, The Biomimicry Institute, Schumacher College, evolutionary collective intelligence pioneers such as The Art of Hosting, Liberating Structures, Appreciative Inquiry and others.
WE HAVE TESTED AND REFINED THE ACTIVATION METHOD WITH GLOBAL BRANDS, ORGANISATIONS, NGOs AND CHARITIES ALL OVER THE WORLD
A deep dive of discovery into the collective intelligence already inside your organisation. Understanding what’s at the heart of your challenges, culture, and energy. Gathering insights from your stakeholders. A sensing journey into the untapped knowledge that could power your company into a brighter future.
Rapid ideation around the knowledge and insights we have Unearthed. Activating the creative intelligence inside your organisation to explore and expand through the opportunity mindset the possibilities and potential for the future. Taking ideas as far as we can before narrowing down the focus to those that have the most potential.
Taking Ideation into action. Reimagining the future state using everything we have discovered, unearthed and explored. Creating the future you want, not recreating the future you don’t want. Making a critical plan of action and creating a journey map that’s entrepreneurial and agile.